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Adidas Becomes Official Apparel Partner of Future Audi Formula 1 Team

The Audi F1 team announces its official partnership with the German sports goods manufacturing brand Adidas for multi year from the start of season 2026.Adidas will become official apparel partner for F1 Audi team.

Audi F1 team partnership with adidas for 2026 F1

The aim of partnership is to combine the stylish design, which shows clarity and precision with their cutting edge technology.

Official Partnership

By this partnership Adidas provide top-tier performance apparel for Audi's Formula 1 Drivers, Staff, Engineers & mechanics to boost their performance on the track.

Fan Collection

Before the first race Adidas will launch apparel, footwear, and accessories for the fan allowing them to support the Audi F1 team in Feb'26.

Gernot Döllner, CEO of AUDI AG -

“adidas and Audi have decades of collaboration in top-level sports – built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands.” The upcoming adidas collection will be characterized by clarity and precision, just like Audi’s new design philosophy. “The fact that we are shaping our brand’s entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration.”

Bjørn Gulden, CEO of adidas -

“We are very proud to partner with the future Audi F1 team and support their debut into the highest level of competition for the sport. Bringing together the iconic four rings and our three stripes to the 2026 paddock marks an exciting new chapter in motorsport. As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track. We are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed and engage a new generation of motorsport fans!”

Jonathan Wheatley, Team Principal -

“This partnership brings together two iconic brands – the four rings and the three stripes – on a global stage and it represents a bold step forward in our journey to the grid as the Audi F1 Team. With adidas, we’re equipping our people with elite technical sporting gear that enhances performance where it matters most. Beyond racing, we share a commitment to making an impact off the track through innovation, style and a relentless pursuit of excellence. Together, we will create bold brand activations and groundbreaking experiences.”

Courtesy: Audi MediaCenter

Frequently Asked Questions

What is the partnership between Audi Formula 1 Team and adidas about?

Adidas has become the official apparel partner for the future Audi Formula 1 Team through a multi-year agreement, working together on high-performance gear for team members and fans.

When will the adidas x Audi F1 collection be available?

The exclusive adidas x Audi F1 collection, which includes apparel, footwear, and accessories, will launch globally in February 2026 before the team’s first race.

Who will benefit from the jointly developed equipment?

The new collection is being designed for Audi F1 drivers, mechanics, engineers, and track team members to ensure they have elite, performance-driven gear.

Can fans buy the adidas x Audi F1 products?

Yes, fans will be able to purchase the exclusive collection worldwide, allowing them to show support for the new Audi F1 Team even before the 2026 season begins.

What makes the adidas x Audi F1 partnership unique in motorsport?

The partnership stands out because adidas and Audi are collaborating not only to create elite technical gear for the team but also to set new trends in motorsport culture, engage fans with exclusive products, and deliver bold brand activations both on and off the track.

Audi F1 Team and Adidas Announce 2026 Official Partnership